“When I grow up, I want to be a ……….”.

This project investigates how creativity was expressed by designers, curators and writers during their childhood and adolescence, to understand how childhood may have ignited their desire to create.

Leading creatives from all around the world were invited to take part in the research and responses were collated to form a printed book.

In October 2016 the project was awarded at the Designers Institute of New Zealand, Best Design Awards.

Project supervisor: Eden Potter, Auckland University of Technology